How to Create an Email Unsubscribe Page

Sites, Funnel No Comments

An email unsubscribe page is a landing page where subscribers are directed when they choose to opt-out of receiving further emails from you. A well-designed unsubscribe page can help maintain a positive relationship with your subscribers, even as they leave your mailing list. This guide will walk you through the process of creating such a page within our CRM.

Step-by-Step Guide

Accessing the Right Account

  • Ensure you’re logged into your CRM account.
  • Navigate to the sub-account where you wish to create the unsubscribe page.

Creating the Unsubscribe Page

  • Go to the “Sites” section from the dashboard.
  • Choose between creating a new website or editing an existing one. For funnels, select “Funnels” and edit or add a new step.
  • Add a new page, naming it appropriately, e.g., “Unsubscribe Page”.

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Designing the Page

  • Start with a blank page for full customization.

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  • Add elements such as a headline, sub-headline, and an image or GIF to convey the unsubscribe message. For example, your headline could be “You’re Unsubscribed,” followed by a sub-headline, “You will no longer receive emails from us, sad to see you go.”
  • Customize the page’s appearance, including colors and images, to align with your brand.

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Setting Up the Unsubscribe Link

  • Navigate to the “Conversations” tab and select “Trigger Links.”

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  • Create a new link named “Unsubscribe Link” and input the URL of your unsubscribe page.
  • Save the link to use in your email templates.

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Automating the Unsubscribe Process

  • Go to the “Automation” section and create a new workflow named “Unsubscribe Workflow.”

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  • Set the trigger as “Trigger Link Clicked” and select your unsubscribe link.

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  • Add an action to enable “Do Not Disturb” (DND) for all channels, ensuring the subscriber won’t receive further communications.

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Integrating with Email Templates

  • In the “Marketing” section, access your email templates.

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  • Edit the template to include the unsubscribe link at the bottom, ensuring it’s clearly visible and accessible.

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  • Now anyone who click on the trigger link here will be marked DND for the email channel!

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Troubleshooting and FAQs

  • What if my unsubscribe page doesn’t show up correctly?Check the page URL and ensure it’s correctly linked in the trigger link settings.
  • Can I customize the DND settings?Yes, you can specify which channels to apply DND to, though it’s recommended to enable it for all to comply with unsubscribe requests fully.