Understanding the Workflow
To begin, it’s crucial to grasp the workflow that enables this automated phone connection. Here’s a step-by-step breakdown:
- Opt-In Form Submission: The potential lead fills out an opt-in form, providing their name, email, and phone number.

2. Triggering the Workflow: The submission of the form activates a predefined workflow within the CRM.
3. Call Action Initiation: Within this workflow, a call action is set up to automatically initiate a phone call.

Setting Up the Call Action
The call action is a pivotal part of this automation. Here’s how to configure it:
- Call Step Configuration: In the workflow, select the call action step. This is where you define the phone call parameters.

- Whisper Message: Input a whisper message that will be played to your team member before connecting them with the lead. This message typically includes information about the lead’s origin (e.g., “This is a lead from [Your Agency Name].”).

- Acceptance Prompt: Configure the system to require your team member to press a specific number to accept the call. This step ensures that the call is intentionally accepted before proceeding.

- Connecting Both Parties: Once you accept the call, the CRM automatically dials the lead’s phone number, connecting both parties.
Practical Example
To illustrate, let’s consider a scenario:
- A potential lead visits a dentist’s website and fills out an opt-in form with their contact information.
- The form submission triggers the workflow, initiating a call to the dentist’s phone.
- The dentist receives the call, hears the whisper message, and presses the designated number to accept the lead.
- The CRM then calls the lead, connecting them directly with the dentist.
Troubleshooting Tips
- Spam Risk Notification: If calls are being flagged as potential spam, consider using a more recognizable phone number or informing leads ahead of time about the call they should expect.
- Call Acceptance Issues: Ensure the acceptance prompt is clear and that your team member knows which number to press to accept the call.
Frequently Asked Questions
Can I customize the whisper message?
- Yes, the whisper message is fully customizable to fit your or your team member’s preferences.
What happens if the lead doesn’t answer?
- You can configure the workflow to attempt the call again after a specified time or to leave a voicemail.