Introduction to the “Compared At” Feature
The “Compared At” feature is a significant enhancement to our CRM’s e-commerce functionality. It allows business owners to easily display the original prices alongside the discounted prices of their products. This feature is especially beneficial for:
- Competitive Pricing: Showcasing comparison prices transparently highlights the value and competitiveness of your products, making it easier for customers to see the savings they are getting.
- Dynamic Discounts: Marking down prices for selected products fosters a perception of savings, encouraging customers to make purchases.
- User-Requested Feature: This update is a response to user feedback, demonstrating our commitment to continuously improving the user experience based on what our users need and want.
How to Utilize the “Compared At” Feature
Implementing the “Compared At” option is straightforward. Follow these steps to start showcasing your discounts effectively:
- Access the Payments Section: From the left navigation menu, click on “Payments” to get started.
- Navigate to Products: In the upper navigation menu within the Payments section, select the “Products” tab.

- Create a New Product: Click on “+ Create Product” to add a new item to your inventory.

- Set the “Compare-At Price”: While creating the product, you’ll see an option for “Compare-At Price”. Enter the original price of the product here. Remember, the compare-at price should always be greater than the actual selling price of the product.

- Preview in Real-Time: Once set, you can preview how the comparison prices will be displayed to your customers in real-time, ensuring everything looks perfect before going live.
Practical Examples and Use Cases
To better understand how the “Compared At” feature can be utilized, consider the following scenarios:
- Seasonal Sales: During a seasonal sale, you can use the “Compared At” option to show the original prices of winter coats alongside their discounted prices, making the deals more attractive to customers.
- Clearance Items: For products you wish to clear out, displaying the original price next to the clearance price can encourage quicker sales due to the perceived higher savings.
Troubleshooting Tips and FAQs
- What if the compare-at price is not higher than the selling price? The system will prompt you to adjust the prices accordingly, as the compare-at price must always be higher to effectively showcase the discount.
- Can I use the “Compared At” feature for all my products? Yes, this feature is available for all products within your e-commerce platform on our CRM.