Understanding and Managing Email Bounce Suspension

Marketing, Emails No Comments

What Are Bounces?

Bounces refer to emails that were not successfully delivered to the recipient’s inbox. There are two main types of bounces:

  • Hard Bounces: These occur when the email address is invalid or does not exist.
  • Soft Bounces: These are temporary delivery failures due to issues like a full mailbox or the recipient’s server being down.

Causes of an Account Suspension

Your account may face suspension if the bounce rate exceeds the industry threshold, which is below 5%. A high bounce rate is often a sign of sending emails to invalid addresses or being flagged by spam filters due to poor sending practices. Ideally, maintaining a bounce rate within the range of 0 – 3% is considered healthy.

How to Fix the Hard Bounce and Reactivate Your Account

If your account is suspended due to high bounce rates, follow these steps:

  1. Review Recent Email Activities: Examine your recent campaigns, workflows, and bulk messages for any issues.
  2. Pause All Outgoing Emails: Temporarily stop all workflows, campaigns, and bulk actions.
  3. Validate Email Addresses: Ensure you are only sending emails to valid, active email addresses.
  4. Provide Proof of Opt-In: Respond to the suspension notice with evidence of opt-in and examples of unsubscribe links in your emails.

Our Support Team will assist you in reactivating your account upon completion of these steps.

Preventing Future Account Suspensions

To avoid future suspensions, consider the following best practices:

  1. Email Validation: Regularly validate your contact list to ensure email addresses are current and valid. This helps in reducing bounce rates.
  2. Set Up a Dedicated Domain: Use a dedicated sending domain to improve email deliverability and reputation.
  3. Configure Sender Email: Ensure the sender email matches the dedicated domain to avoid being flagged as spam.
  4. Schedule Emails in Batches: Sending emails in smaller batches can help manage your bounce rate more effectively.
  5. Implement Double Opt-In: This practice ensures that your contacts have explicitly agreed to receive emails from you, reducing the likelihood of bounces.
  6. Include Unsubscribe Links: Always provide an easy way for recipients to opt-out of your emails, which is not only a best practice but also a legal requirement in many jurisdictions.